How to promote a cleaning company office
Copyright (c) 2008 Brent Wale
If you are thinking about starting your own concierge / business cleaning, Some low-cost strategies and promotional techniques that you can use to get your company's accounts office cleaning.
Starting a cleaning company office is simple and requires little startup capital. For most, the only expense involves buying supplies and advertising.
Fortunately, Cleaning Supplies are cheap, and it costs much less to advertise in local newspapers, or line. Because most business professionals are busy, they are willing to pay a company or a person to clean their offices. You just need How to know the brand of your office cleaning business, to grow your business.
Remember, almost anyone can clean. The trick is to hire others to do the cleaning after you get the ball rolling. This leaves you free to generating new business. There are simple, low-cost market for cleaning your office accounts.
Here are some simple ways:
* Specialized Service:
If you offer your cleaning service for one type of business .. say, law firms, concentrating all your efforts in one type of customers, it will make your life easier and your efforts much more better than being everything to everyone. Consider this, if a lawyer compared between the 2 companies, Company A is a general commercial cleaning company that offers services for all types of business and society B specializes in law firms fair. Who would he choose?
By specializing in one or a few types of service that you give a message you offer a service tailored to their needs, and that's exactly what customers want faithful. Try copying this idea by finding a small niche, as physician offices, dental offices, pharmacies, real estate, high tech offices, etc..
Do not get me wrong here. You can always go after any type of office cleaning. But you can tailor your marketing to each type of industy. In other words .. You may have specialized in many different industries.
A marketing strategy used by the office cleaning business owners are gifts. "Companies like to try services for free. Once they see what you did a good job, and once you gain their confidence, Chances are you just earned a customer. If you use a cleaning company, you can give a brochure of cleaning tips, cleaning without guides, samples or color. Once you begin giving away authoritative information customers will begin to perceive you as an expert in your field. (This may seem a bit difficult and time consumption but I promise you it is not you).
* Business Cards:
This is one tool Marketing the largest janitorial / office cleaning business. The problem is most people who are new to the office cleaning company does know how to do it properly. If you know how to get your business card in the hands of the right people at the right time, you generate a ton of business This strategy is a bit lonely.
Just know how to provide an irresistible offer on the back of the card for new customers. This worked for the office cleaning business owners several times!
You do not have to distribute 200 business cards and hope for the better. There are methods of trails that can effectively help you get more business if you use an expensive full-page advertisement in the directory!
* Print advertising:
Start by setting an advertising budget. Once you set your budget, decide where to advertise. For a cleaning business, it makes no sense and would be a waste of your money for advertising in a magazine or buying a large TV spot that broadcasts on Saturday night. In addition to being expensive, these ads are not likely to reach your target. Announcement Current print, run in your local newspaper or buyers is the most basic unit of advertising.
Print ads have launched major office cleaning companies and has created many successes. Running ads in a local newspaper can be a great way to promote your cleaning company … but you must follow some basic rules.
Your ad should attract attention! Although this seems obvious, at least your ad attracts attention you throw your money away. The most compelling to have a "significant" announcement is to be As an interesting and attractive. If you create an important announcement, consider using a sub-title. This will be added information and may be longer the title.
* Greeting Cards:
Cards can be used as a great marketing tool when it comes to repeat business and references. Use them to thank customers for their business. Send them greeting for most vacation opportunities. Try to send the cards as soon as possible so they can be the first in your mailbox customers. Surprise them first if you can always remember. Use messages written by hand to show more appreciation to your customers. If you use this marketing tool, you can always save money buying cards after occasions, in quantity and save them for next year.
* Electronic media:
Buy banner advertising in electronic media. Look for Web sites that target your potential customers, such as your local Chamber of Commerce. This can deliver your good information to the company who needs your service.
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